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IDEA #28 – Fan-submitted Music Video Ideas

I’m obsessed with music and marketing, so some of my ideas will be around music — plus, deep down, I really want to be a rock star (who doesn’t). I was just watching the video for Dark Blue by Jack’s Mannequin. The video is basically one of those 1950’s dance contests — “dance til you drop”. It got me thinking…

The creation of a website where fans can suggest ideas for the plots of music videos for their favorite songs. Not only could fans suggest ideas, they could implement these ideas — the website would show user-generated music videos that passionate fans created for their favorite songs/artists.

Fans could then rate these video ideas (submitted by other fans), as well as actual videos fans created. There would be forums for the kids to talk all about the artists/bands, songs, and concerts.

Also, fans would rate individual songs and specify which one(s) they feel could/should be singles. A future add-on to this website could be helping to choose the set list that the band would play at the concert in your hometown.

Artists would be able to better know what songs their fans love the most — and what could possibly get radio play. More importantly, if the artists engaged with this concept, they could offer merchandise, concert tickets, backstage passes, etc, to winners / participants.

You’ll want plenty of widgets that the kids can embed into their MySpace pages — such as a chart of the top-rated ideas / videos, ideas that user has submitted (and their ratings), and videos that fan has submitted. To avoid bandwidth and legal issues, you could have them hosted via Revver or YouTube.

The website could also play music videos — allowing users to grab ’embed’ codes for their MySpace pages. You could strike a video content deal with say or Blastro to have this inventory of music videos — or, if you have more time than money on your hands, you could simply start indexing music videos from YouTube (somehow saving their URLs to a database — with maybe a screenshot from within the video). Or even sneakier might be using AdBrite’s new video advertising platform, which I believe could then grab access to the FLV file on YouTube and allow you to monetize the video itself.

  • James D Kirk

    This might be a candidate for one of those site domains: (or

    What about this as a section of the site: mp3 B-side
    Where the site visitors could do all the above mentioned voting/rating of submitted vid’s, and then in an attempt to generate revenue both for the business and for the bands/video producers, if a site visitor buys a one mp3 they get the full length, high quality video to go along with it. Heck, even have sales and specials that bundle a second track/clip with the package for no extra cost. Artists get more exposure, and customer gets more value.

    And don’t forget this idea easily gets applied to any music genre. I can still remember back in the days of skiing when I’d ride up the lifts listening to (cough)cassette(/cough) music (understand that I’m an easy going, smooth jazz, amongst other “easy” music kind of guy).

    On the run up, I’d be listening to the music, and just make up great lyrics for it. The backdrop of the snow covered mountains, even at that time had me thinking in a TS’s way: “how cool would it be to make music videos where I added words to music songs, and created a mainstream style video?”

    If this one launches, I may just be able to do that yet!

    Go Boldly!

  • GreasyGuide

    you could go even deeper had have fans suggest all types of aspects to an artist…or even have fans suggest song lyrics, album themes…ect..ect

  • Chris

    I know there have been a few contests along the lines of “Produce a video for your favorite band.” I think Madonna did it back in the day on MTV and Ok Go did it on YouTube recently. I don’t spend a as much time on YouTube as I once did, but it seems like they haven’t really tried to tap into the music market yet, not that I’ve noticed anyway.

  • Kevin

    It would be fun to be able to create the video right on the site itself. Could do a timeline-based flash interface similar to iMovie or Windows Movie Maker with a ton of stock clips built in and an option to pull in external clips (from your hard drive, cell phone, YouTube, etc..). This could give the site stickiness and allow for easier pull-through of casual browsers or stumblers.

  • Mario Romero

    could this work without a deal with the labels??? If I upload a video I did with a copyrighted song wouldn’t I get sued (in theory)??