This is focused and has a simple premise. You’re looking for an apartment to rent, an office to lease, or a home to buy. You’re either standing outside of the property, or you’re browsing your local newspaper. Standing outside the property is of course the ‘OFFICE FOR RENT’ or ‘HOME FOR SALE’ sign, which would have a 5- or 6-digit SMS number that you would send a specific property listing code to (e.g. Text ‘GH77’ to ‘OWNME’ on your cell phone).
Once the user texts the code to that number, they would be sent back a photo with property details in the text message — and/or a video that is actually just a slideshow of photos — and/or a video tour of the place (note: Verizon limits videos sent via SMS/MMS to 15-seconds and Cingular limits videos to 30-seconds). But in the photo / video / text message that is sent to the user, it could tell the user there are ‘6 photos for viewing. You are viewing photo 1 of 6, reply with NEXT to see the next photo’.
Ditto for home / apartment / office listings in your newspaper — classified listings would have a code that you could instantly view more info / photos / video on the property, or you could save it to your online account for viewing later. Ditto for those ‘apartments for rent’ magazines that are found at bus stops and grocery stores. Integrate with Zillow’s API and the consumer could also see the value of other properties that sold in that area.
How to do this? Grab your USSHORTCODE ($500/mo random number, $1000/mo for your chosen number), a SMS gateway provider (to buy inbound/outbound SMS messages for around 3-5 cents each outbound, and 2 cents per inbound; inquire about MMS, which is basically sending/receiving photos or videos by text message), a brand (fyi: ‘CRIBS’ as a shortcode is available for lease), a website built, and of course everything else that goes into making an idea into an actual business (passion; marketing plan; ramen; etc).