Draw Something Historical Timeline: February 6, 2012 launch to March 21, 2012 $183M sale

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February 6, 2012 —

 

February 21, 2012 — http://techcrunch.com/2012/02/21/omgpop-hits-1m-downloads-for-draw-somethin…

  • 85% iOS installs

  • 90% revenue from iOS

  • 10M drawings/day

 

February 22, 2012 —

 

February 24, 2012 —

 

February 26, 2012 —

 

March 1, 2012 — http://bijansabet.com/post/18548961644/patience-persistence

  • #1 overall paid app and #1 free app in the iOS app store in the United States and in another 25 countries. #1 paid and free app in Google Play.

  • 6M+ users

  • 12 million downloads, 7.1M DAU told by Dan Porter http://techcrunch.com/2012/03/06/draw-something/

  • 500,000 tweets per hour

  • “The top 3 feature requests from users are the options to chat, create profiles, and follow friends so you can play and share drawings with them.”

March 7, 2012 — http://www.businessinsider.com/omg-5-week-old-app-draw-something-hits-20-mi…

  • 1,660 pictures per second

 

March 8, 2012 — http://www.insidemobileapps.com/2012/03/09/omgpops-resurgence-draws-interes…

  • Miley Cyrus tweets that she is addicted to Draw Something.

  • Retain 60-70% of new users after 7 days.

  • 50% of revenues come from $0.99 upgrades

  • 25% of revenues come from virtual currency

  • 25% of revenues come from ads

  • 200M ad impressions per day

  • ~$50,000+/day in ad revenue (hinted at by CRO; thus ~$200,000+/day in overall revenue)

  • eCPM = ($50,000/200,000,000)*1000 = $0.25 (note: estimated from CRO quote)

 

March 12, 2012 — http://www.businessinsider.com/omg-5-week-old-app-draw-something-hits-20-mi…

  • 20 million downloads

  • 12 million active users

  • $100,000+/day

  • #1 app in 79 countries

  • 1 billion+ drawings

  • 3,000 pictures per second

  • Release infographic highlighting stats

 

March 14, 2012 — http://techcrunch.com/2012/03/14/omgpop-eyes-a-tv-show-based-on-hit-game-dr…

  • 25 million registered users

  • 10 million DAU

  • 28 million installs (per OMGPOP employee in comments of this post)

  • 1 billion ad impressions per day (at $0.25 eCPM, that’s $250,000/day)

  • Writer told that a “game like Draw Something” would be eCPM $0.20 – $0.30 ~= $200,000/day

  • Android now 1/3 of new downloads

 

March 18, 2012 — http://www.businessinsider.com/last-night-between-8pm-and-9pm-45-million-pe…

March 21, 2012 —

 

April 4, 2012 — http://www.businessinsider.com/zynga-confirms-draw-something-has-passed-50-…

  • 50 million downloads in 50 days.

  • At peak generates 3,000 drawings per second.

  • 6 billion total drawings

 

April 26, 2012 —

 

May 3, 2012 —

 

October 4, 2012 —

  • Zynga admits they overpaid. Writeoff of $85M-$95M.

 

October 27, 2012 — launch on Windows Mobile.