Draw Something Historical Timeline: February 6, 2012 launch to March 21, 2012 $183M sale

February 6, 2012 —

40 employees. $16M raised over the years. Nearly 40 games created.
Launch Draw Something on both Android and iOS. Their 2nd iOS game ever.http://www.businessinsider.com/10-days-after-launch-this-hot-new-app-has-12…
1st 40k installs from paid installs from within other apps ($3,000 budget) and users of their existing website.
At 100k, WOM exploded. People posted pictures to Twitter and Instagram.
3 drawings per second on launch day http://www.businessinsider.com/zynga-confirms-draw-something-has-passed-50-…

February 21, 2012 — http://techcrunch.com/2012/02/21/omgpop-hits-1m-downloads-for-draw-somethin…

85% iOS installs
90% revenue from iOS
10M drawings/day

February 22, 2012 —

1.2M downloads. http://www.businessinsider.com/10-days-after-launch-this-hot-new-app-has-12…
50-75 drawings per second (5M-10M per day).
Users play multiple times per day.

February 24, 2012 —

#3 free ranked app in Appstore http://bijansabet.com/post/18184715206/our-portfolio-company-omgpop-has-the…
“#3 App. #3 Game App. #3 Paid App. #1 Word Game & now 5 Star ratings for Paid and Free versions. “

February 26, 2012 —

333 pictures per second http://www.businessinsider.com/omg-5-week-old-app-draw-something-hits-20-mi…

March 1, 2012 — http://bijansabet.com/post/18548961644/patience-persistence

#1 overall paid app and #1 free app in the iOS app store in the United States and in another 25 countries. #1 paid and free app in Google Play.
6M+ users
12 million downloads, 7.1M DAU told by Dan Porter http://techcrunch.com/2012/03/06/draw-something/
500,000 tweets per hour
“The top 3 feature requests from users are the options to chat, create profiles, and follow friends so you can play and share drawings with them.”

March 7, 2012 — http://www.businessinsider.com/omg-5-week-old-app-draw-something-hits-20-mi…

1,660 pictures per second

March 8, 2012 — http://www.insidemobileapps.com/2012/03/09/omgpops-resurgence-draws-interes…

Miley Cyrus tweets that she is addicted to Draw Something.
Retain 60-70% of new users after 7 days.
50% of revenues come from $0.99 upgrades
25% of revenues come from virtual currency
25% of revenues come from ads
200M ad impressions per day
~$50,000+/day in ad revenue (hinted at by CRO; thus ~$200,000+/day in overall revenue)
eCPM = ($50,000/200,000,000)*1000 = $0.25 (note: estimated from CRO quote)

March 12, 2012 — http://www.businessinsider.com/omg-5-week-old-app-draw-something-hits-20-mi…

20 million downloads
12 million active users
$100,000+/day
#1 app in 79 countries
1 billion+ drawings
3,000 pictures per second
Release infographic highlighting stats

March 14, 2012 — http://techcrunch.com/2012/03/14/omgpop-eyes-a-tv-show-based-on-hit-game-dr…

25 million registered users
10 million DAU
28 million installs (per OMGPOP employee in comments of this post)
1 billion ad impressions per day (at $0.25 eCPM, that’s $250,000/day)
Writer told that a “game like Draw Something” would be eCPM $0.20 – $0.30 ~= $200,000/day
Android now 1/3 of new downloads

March 18, 2012 — http://www.businessinsider.com/last-night-between-8pm-and-9pm-45-million-pe…

4.5 million people played between 8PM – 9PM EST.
10.8 million DAU logged in via Facebook (vs 8.6 million DAU via FB for Words With Friends) http://techcrunch.com/2012/03/16/zynga-omgpop/

March 21, 2012 —

Zynga buys OMGPOP for $183M. In bidding war vs Disney and EA.
Draw Something doing $250,000/day AFTER Apple’s commission. http://allthingsd.com/20120321/looks-like-zynga-just-bought-omgpop-for-200-…
That must be just upgrades and virtual currency revenue, because ads are outside of Apple’s control. That’d be $350,000/day revenue total for upgrades and virtual currency. If CRO telling truth on March 8, then 1/3 is virtual currency ($116,000/day) and 2/3 is paid upgrades ($234,000/day). That means 234,000 pro users per day (1-2M installs/day = 12%-25% pro upgrade conversion rate). The least virtual currency package is $1.99 and next is $4.99, but if we estimate $5 per user, that is 1% of new installs and 23,200 virtual goods purchases per day (of $5 each, thus more likely 2-3 $1.99 purchases by buyers).
6 weeks old. #1 app in 79 countries. http://www.businessinsider.com/omgpop-sold-way-too-early-they-left-800-mill…
37 million downloads http://theweek.com/article/index/225921/the-dizzying-success-of-draw-someth…
That’s 9 million downloads in 7 days given March 14 numbers. Meaning 6 million iOS downloads in 7 days, roughly 850,000 new iOS downloads per day.
12+ million DAU http://www.businessinsider.com/omgpop-sold-way-too-early-they-left-800-mill…
14.6M DAU (alt source) http://techcrunch.com/2012/07/25/zynga-explains-challenging-q2-facebook-pla…
20.5M DAU http://theweek.com/article/index/225921/the-dizzying-success-of-draw-someth…
3 billion total drawings http://theweek.com/article/index/225921/the-dizzying-success-of-draw-someth…